Social media Archives - Hive Media Group

No 47-page strategy. No dancing on TikTok. No "just post consistently". Our Head of Creative & Content, Brooke, recently jumped on the panel at Like A Club's Small Business Night — and came back with a list of small business marketing tips you can actually action yourself. Think: stop trying to be everything to everyone, mine your database instead of chasing strangers, let your customers hand you your content strategy, and please, stop trying to go viral. Practical marketing advice, no big budget required. Pick one and start this week.

Stop creating content that guesses. Learn how customer journey mapping helps you attract the right audience, build trust and turn more prospects into loyal customers.

Going quiet over Christmas might feel like the natural choice, but staying visible is the easiest way to build momentum for the new year. While others snooze, your audience is scrolling, researching, and saving posts for January. Learn how a simple holiday posting plan can help you beat the algorithm, maintain warm leads, and walk into the new year with sales-ready traffic—all while you enjoy your break.

LinkedIn isn’t just for job seekers—it’s now a powerful tool for small businesses to build authority, connect with decision-makers, and win new clients. With the right tactics, you can grow your network without spending hours a day.

If your bio’s an afterthought, you’re missing a big opportunity. Your Instagram, LinkedIn or internal bio is more than a blurb — it’s your digital elevator pitch. And with the right structure, it can build instant trust and position you as the expert. We picked up a powerful 3-point bio formula at SWISH Sales Summit, and we’re breaking it down into 4 easy steps you can use today.

Think LinkedIn’s just an online résumé? Think again. In 2025, LinkedIn is one of the most powerful (and free) tools small business owners can use to grow their network, build trust, and generate leads — minus the cold pitches. Whether you're a tradie, consultant, or creative, we’ll show you how to turn your profile into a lead magnet and start making genuine business connections that count.