What (and who) 
makes us
the bees knees
The story kicks off with a classic quarter-life crisis
It was 2020, the year of lockdown and self-reflection for many of us. After a solid decade in the media game, working across a range of different clients in the big smoke, I had transitioned into a job I wasn’t enjoying and I knew I had to make a change.
Amidst the chaos of lockdown, the economic downturn and apocalyptic vibes, I took the plunge and dived into the world of business. Why, you ask? Because nothing lights me up more than helping people. And where do we shine brightest? Partnering up with businesses, shaking up their strategies, brainstorming next-level ideas, getting bold with creativity, and executing a marketing masterplan to bring them closer to their goal.
The name 'Hive' is more than just a buzzword;
It’s a nod to the whole interconnected ecosystem that fuels our work ethic, our business vision and the importance of marketing to a business.
Fast forward four years, and we’ve built an incredibly talented team who are taking this vision to new heights and we have had the pleasure of working on a huge variety of service based businesses in Western Sydney.
We’re not just an agency, we’re your partners in crime, your secret weapon for navigating the digital marketing world.
Without further adieu, let me introduce you to the people that make our agency the bees knees.
– Alyce, Director, Hive Media Group.
-
Alyce
Head of Growth
-
We'll work together on
The very beginning phase which includes understanding your business goals & challenges, then formulating a plan to help you get to where you want to be.
-
The way to win me over is with
Food. Or a good joke.
-
I can’t stand it when
Siri doesn’t answer my questions.
-
I’m low key obsessed with
Greyhounds.
-
My career highlight would be
Being a finalist and attending the ACRA’s for Best New Comer To Radio.
-
Best piece of marketing advice
It’s not about you. It’s about your prospective customer. Always make your marketing about them.
-
Brooke
Senior Digital Content Manager
-
We'll work together on
Creating bangin’ brand identities, stunnin’ sites, and bomb diggity digital marketing.
-
The way to win me over is with
Good music recommendations and / or excessive dog talk.
-
I can’t stand it when
My shoe size is out of stock.
-
I’m low key obsessed with
Thrifting my worries away.
-
My career highlight would be
Winning a Sydney Design Award (and beating Qantas), or having one of my logo designs published in the annual LogoLounge book.
-
Best piece of marketing advice
Adapt or die.
-
Despina
Account Manager
-
We'll work together on
Acing your social media plans, copywriting, content creation and a bit of strategy work to kick your marketing goals out of the park!
-
The way to win me over is with
Food or a good book recommendation (thrillers are my jam).
-
I can’t stand it when
People chew too loudly… it’s not just me, right?
-
I’m low key obsessed with
Tay Tay, books and drinking my coffee in peace.
-
My career highlight would be
Being a guest writer for Mamamia.
-
Best piece of marketing advice
Find out what your competitors are doing… and do it better! Oh, and don’t be scared to try new things.
-
Kerrie
Digital Marketing Strategist
-
We'll work together on
Finding a cool and unique 'way in' to your current and potential audience. From nailing your strategy, content planning, to some scroll-stopping captions... I'm here to make sure the world (well, Sydney at least) knows all about you.
-
The way to win me over is with
A spicy marg and a bowl of chippies? I'm yours.
-
I can’t stand it when
People are carelessly late or blatantly inconsiderate of time. We're on the invisible clock people!
-
I’m low key obsessed with
Inspo-scrolling Pinterest until the wee hours. Outfits, interiors, food, you name it, I'm pinnin'.
-
My career highlight would be
Anytime I saw my winning strategy come to life across social, native, print, or video. That chuffed feeling never gets old!
-
Best piece of marketing advice
Humour goes a long way. EVERYone just wants to laugh, feel entertained, and escape for a moment. Making someone chuckle can often be the difference in being memorable, and not.
-
Sally
Implementation Executive
-
We'll work together on
Getting to the heart of your business - what drives it and how a smart, well-executed digital marketing strategy will support and elevate your already impressive efforts.
-
The way to win me over is with
You had me at “here's a coffee for you”. Swoon.
-
I can’t stand it when
I see road rage. It’s baffling and such an unnecessary waste of energy.
-
I’m low key obsessed with
True crime (can I say that?!) - the insanity of it all is endlessly intriguing.
-
My career highlight would be
Leading operations for a franchise business from its infancy, I built hundreds of workflows and standards, which laid the foundations for how the company operated. The best part though? Working closely with franchisees; I have immense appreciation for small business owners and their unmatched determination and grit.
-
Best piece of marketing advice
Behind every stat, piece of content, or campaign, there’s a real human (just like you!) who wants to feel inspired, entertained, or informed. Know your audience, understand their needs, and craft your marketing to connect with them personally.
-
Kieran
Paid Ads Manager
-
We'll work together on
Everything in the Paid Ads Space. My role is generating results by testing and optimising campaigns in both Google & Meta Ads.
-
The way to win me over is with
A good sports chat. Bonus points if you follow a team that’s not renowned for being successful
-
I can’t stand it when
Buzzwords are overused. ’synergy’ & ‘growth hacking’ are my top 2 hated. From experience, my clients react better when plain language is used
-
I’m low key obsessed with
Flightrader - whenever I hear a plane I have to find out where it’s going
-
My career highlight would be
Helping an autoparts business quadruple their yearly revenue - from an initial cold call through to executing the strategy. They had to move to a bigger warehouse due to the growth achieved. Successful marketing can change peoples lives and it’s super rewarding to be part of their journey.
-
Best piece of marketing advice
Don’t try to reinvent the wheel. If something works, double down on that. Competitor analysis and market research is also very underrated
-
Billy
Photographer & Videographer
-
We'll work together on
Helping capture the essence of you and your brand in the most authentic and engaging way possible.
-
The way to win me over is with
Definitely a good feed.
-
I can’t stand it when
I hear my alarm sound in public, it activates my fight or flight response.
-
I’m low key obsessed with
The night sky.
-
My career highlight would be
Being Director of Photography on a documentary film set in Indonesia.
-
Best piece of marketing advice
Understand exactly what it is you do best and promote the hell out of it.
-
Grace
Digital Marketing Coordinator
-
We'll work together on
Ensuring timely and accurate content scheduling and managing your social media community.
-
The way to win me over is with
Food and a good book.
-
I can’t stand it when
I’m in overwhelmingly loud environments.
-
I’m low key obsessed with
Watching videos of cute / funny cats and dogs.
-
My career highlight would be
Developed animated instructional videos for children and out-of-school adults on a Government project.
-
Best piece of marketing advice
Know your audience and tailor your content accordingly.
