What you need to know about the 3-point bio
If you’re treating your bio – whether it’s on Instagram, LinkedIn or in your own internal comms platforms – like an afterthought, you’re missing one of the easiest ways to win trust (and clients!) fast.
Your bio is your digital elevator pitch, and it has the power to position you as an expert from the beginning.
At a recent SWISH Sales Summit that we attended, we learned the power of the “3-point bio” which is a quick formula to instantly build credibility.
Now, imagine this:
A customer calls your kitchen company and speaks to the receptionist, asking about a particular product or service you offer. Instead of your colleague replying with “Let me transfer you to sales,” they say:
“Absolutely. I’ll connect you with Jerry. He’s been in the industry for 10+ years, has built over 1,000 kitchens, and really knows his stuff.”
Boom. Jerry isn’t just a sales guy anymore – he’s the expert. And your bio should do the same thing.
Ready to get started? Let’s go!
Here’s how to write a powerful bio in 4 easy steps:
1. Build Trust with the 3-Point Formula
- Time in the game: How long have you been doing this?
- Proof of value: What have you helped others achieve?
- Why you: What makes you different?
Example:
✨ 12+ yrs custom kitchens
🏠 Trusted by 500+ families
📍 Sydney-based design & install
2. Add Searchable Keywords
Instagram bios are searchable, so think like your customer:
- “Hair Extensions Sydney”
- “NDIS Provider Newcastle”
- “Pet Grooming Melbourne”
This improves local SEO and helps people find you faster.
3. Include a Clear Call to Action (CTA)
Tell them what to do next:
- “Book a free quote ⬇”
- “DM us to get started”
- “Shop our bestsellers 👇”
4. Keep It Clean & Skimmable
Use line breaks, emojis (sparingly), and no walls of text. Structure = clarity.
Remember – you’ve only got 150 characters to play with, so make every single word earn its place.
Want help reviewing your 3-point bio?
[Get in touch] – we’ll give you 3 tailored suggestions for free.
