Our Top Three Marketing Trends for 2025
The Marketing game is looking to be a wild ride this year! Our eyes have been opened. We’re seeing things in the tech space update so quickly (quicker than you can say ‘new insta layout’), that we’ve identified some pretty cool trends looking to emerge in 2025.
Let’s jump right into what they are.
P.S. you’re going to want to keep on reading because we’ll even give you some little tips on how to implement these into your own biz.
TREND 1: AR & VR are set to steal the show… again
Augmented Reality (AR) and Virtual Reality (VR) were huge pre-COVID days, but we mainly saw these technologies prominent in the gaming space. Now? We’re seeing just how impactful AR and VR can be for many businesses. And we’re not just talking about pretty filters on Snapchat.
We’re seeing this piece of impressive technology being used for:
- Pain management amongst patients in hospitals
- Showing customers what a certain piece of furniture will look like in a certain space or whether an item of clothing will suit you without trying it on
- Walkthroughs of houses, showrooms, schools, aged care facilities and even hospitals
The sky is really the limit.
Now think about your own business. How can you immerse your ideal customer into experiencing what you offer or sell? Think about:
- Allowing customers to visualise your product in their own home by using tools like Shopify AR
- Perhaps you’re a builder or sell pools? Create a showroom that is accessible by desktop
- Do you work in the fitness space? Creating virtual workouts in spaces that look like a gym setting can often be more motivating
TREND 2: Short Form video is here to stay
While the idea of video content isn’t new – and let’s face it, neither are short-form videos – we are seeing that more and more now, audiences don’t want to spend as much time watching a video and instead, prefer to see bite size videos instead.
TikTok started it, Reels perfected it, and now short-form video is king.
Consumers are also begging for the fun content to be shared. We’re talking Behind the Scenes snaps, bloopers, and just the real, every day life of businesses and brands.
Really, this is a no brainer and implementing short-form video is easy. A few tips from our team:
- Create one long video and snip it into multiple, creating a series of multiple content pieces that you can drip feed across your social channels.
- Plan your video so you know exactly what you’re filming and why.
- Use intuitive programs like CapCut and Canva to edit your videos with captions and soundtracks so that the user experience is always met. They’re all available on your phone, making it super easy to create with a polished finish when you export.
TREND 3: Using our Digital Assistants (think, Siri, Alexa and Google)
With digital assistants like Siri, Alexa, and Google infiltrating our homes (in the best possible way), voice search is skyrocketing! Adopting this trend is key – particularly for our service-based business owners. It will allow you to stay relevant and searchable using this format of search.
Ensure your content answers conversational, question-based questions. Think less “buy coffee shop Sydney” and more “where’s the best coffee near me?”.
So tell us, what do you think about these trends? Are you keen to see them soar in 2025 or do you prefer to stay as you are?
