Residential pool builder

Social Ads
Penrith
Residential Pools

What They Wanted

How do you convince people to buy pools in winter? With a clever promotion, of course! This client came to us for help securing customers during a very cool sales period. They needed to sell some pools in a period of time when the last thing people are thinking about is swimming outside.

What We Delivered

We delivered a short-term winter warmer promotion that reached people where they were … snuggled up on their couch scrolling their phones. We positioned winter as the perfect time to build their pool in time for the warmer months and created a sense of urgency to do so with a short-term winter warmer promotion. This included:

– Campaign landing page design + development
– Photography + videography
– Lead generation via social advertising (Meta ads)

The Results

– 12.8x Return on Ad Spend (ROAS) on gross profit
– 680 new leads over 6 months
– Reduced cost per lead by -72% vs previous agency results

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