Hive Media Group
Penrith Harmony workshop singers under red stage lights

Penrith Harmony

  • Social Ads
  • Penrith
  • Culture & The Arts

What They Wanted

Penrith Harmony needed help promoting a niche “Learn to Sing” workshop with some stand-out guests that deserved proper promotion.

What We Delivered

We designed and delivered a short-term campaign designed to increase awareness, drive registrations and support long-term membership growth through a free four-week introductory program.

The campaign ran across Facebook and Instagram, targeting relevant local audiences who were directed to a dedicated landing page to register. This created a seamless journey from social engagement to sign-up, enabling conversion of interest into workshop attendance and future membership growth.

The Results

+ 60 attendees (surpassing the goal)
+ 3% click through rate
+ 2,000+ clicks

Testimonial

Alyce, Kieran, and Despina from Hive Media Group were an outstanding support in delivering the Penrith Harmony Chorus Learn to Sing in Harmony social media advertising campaign. As a not‑for‑profit singing group, Penrith Harmony set out to run a four‑week singing course and needed expert guidance during the promotion period to help maximise attendance.

Although the four‑week event is still underway, the results from Hive Media’s campaign have already exceeded our expectations.

Richard Waddick, Penrith
Harmony
Three Hive team members holding light bulbs

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