What They Wanted
After opening a second branch on the Central Coast, our client needed a reliable stream of high-quality leads to support its expansion. The business also wanted clearer visibility into campaign performance and stronger communication from its advertising partner.
What We Delivered
Hive rebuilt the client’s Google Ads strategy from the ground up. This included developing a new landing page, increasing the budget to provide enough data and reach in a high-intent trade category, refining targeting to reduce wasted spend on low-intent clicks, and building a dedicated landing page designed to convert. Clear reporting and regular check-ins were also introduced so the client understood what was happening and why.
The Results
– Within six months the average cost per lead decreased by 58.5%.
– Lead volume grew to support the new Central Coast branch.
– Client has since more than quadrupled its monthly spend with Hive, reflecting the trust built through consistent performance, transparent reporting and clear communication.