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The Power of Email Marketing: Why Every Business Needs It

Written on October 24, 2023

Email marketing has been around for decades, but it remains one of the most effective and affordable ways for businesses to reach and engage with their customers. If you haven’t embraced it yet, now’s the time.

Just in 2023, we sent a staggering 347 billion emails daily, a number expected to rise to 376 billion by 2025. According to the Australian Bureau of Statistics,the most popular online activities of adult internet users in Australia include email, web browsing, banking, video streaming, and shopping. People still go to their emails to find special deals from the brands they are interested in. 44 percent of users check their emails for brand promotions, whereas only 4 percent go to social media platforms for ad campaign details.

Email marketing has an incredible ROI of 4,400%. For every dollar spent, businesses can expect a return of $44. In comparison, 44 percent of users check their emails for brand promotions, whereas only 4 percent rely on social media platforms for ad campaign details. This demonstrates the unparalleled engagement potential of email marketing. Notable companies like Shopify and Airbnb have harnessed this power, with Shopify’s email marketing features increasing their sales by an average of 30% and Airbnb’s campaigns enabling hosts to earn billions of dollars in revenue.

Benefits of Email Marketing

Email marketing is a digital marketing strategy thousands of businesses use to create brand recognition, drive sales and build client relationships. Here are 5 key benefits of email marketing:

  • Cost-effective: Email marketing is a low-cost channel, allowing businesses to communicate with their subscribers for free or at minimal costs.
  • Measurable: It provides valuable data and analytics, enabling businesses to track metrics such as open rates, click-through rates, and conversions to measure campaign performance effectively.
  • Targeted: Segmentation of email lists ensures relevant content is sent to different groups of subscribers, enhancing engagement compared to traditional marketing methods.
  • Personalisable: Personalise emails by including the subscriber’s name, location, and other relevant details, significantly increasing the likelihood of emails being opened and read.
  • Automated: Automate email marketing campaigns to send targeted emails to subscribers regularly without manual intervention, saving time and effort.

Getting Started with Email Marketing

If you’re new to email marketing, here are some tips to help you get started:

  1. Build your email list. Convert your customer database into an email list by offering incentives like discounts or free ebooks. Utilise your website, contact form, blog, social channels, and special landing pages to expedite the growth process.
  2. Choose the right email marketing service. Consider options like Mailchimp and Klaviyo. Mailchimp is user-friendly with customisable templates and detailed analytics. Klaviyo focuses on data-driven email marketing, integrating with e-commerce platforms for personalised campaigns.
  3. Create your first email campaign. Segment your email list and send targeted emails to different subscriber groups, ensuring relevancy and higher engagement.
  4. Track your results. Monitor key metrics like open rates, click-through rates, and conversion rates to measure the performance of your email marketing campaigns.
  5. Optimise your campaigns. Monitor key metrics such as open rates, click-through rates, and conversion rates. Use this data to optimise your campaigns.

In the field of digital marketing, it continues to dominate with its unmatched reach, engagement, and return on investment. By leveraging email marketing platforms and building your database to the next level. If you’re ready to proceed and need help with building a successful email marketing campaign. Contact us to learn more about how we can tailor an email marketing campaign to suit your business needs.