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Category: Strategy

How to fix 5 small business marketing mistakes

Learn how to spot and fix five common small business marketing mistakes. From unclear strategy to inconsistent branding, these simple tweaks can help you attract more customers and grow with confidence.

Why Staying Active on Social Media Over the Christmas Break Matters More Than You Think

Going quiet over Christmas might feel like the natural choice, but staying visible is the easiest way to build momentum for the new year. While others snooze, your audience is scrolling, researching, and saving posts for January. Learn how a simple holiday posting plan can help you beat the algorithm, maintain warm leads, and walk into the new year with sales-ready traffic—all while you enjoy your break.

From Pixels to Print: Why Design Shapes Every Interaction With Your Business

Design is everywhere — even when you don’t notice it.
From your website to your proposals, design is quietly shaping how your business is perceived. And it goes far beyond making things “look nice.” It’s about trust, clarity, and credibility.
Before a customer reads a single word, they’ve already formed an opinion based purely on visuals. Cluttered, outdated, or inconsistent branding signals a lack of care — even if your offering is exceptional. And doubt, once created, is hard to undo.
The biggest misconception? Design is decoration. It’s not. It’s direction — guiding people where to look, what to read, and what action to take.
Find out how a few simple design checks could change the way customers see your business.

Stop Discounting: Why Value-Add Offers Are the Smarter Play

Discounting might bring a quick burst of attention, but it can also chip away at your brand’s perceived value. In this blog, we explore why value-add offers are often a smarter alternative, helping businesses attract customers, protect margins, and create stronger campaigns without racing to the bottom on price. Discover real-world examples, practical tips, and the mindset shift that can make your offers far more compelling than a simple discount.

10 small business marketing tips you can (actually) action this week

No 47-page strategy. No dancing on TikTok. No “just post consistently”. Our Head of Creative & Content, Brooke, recently jumped on the panel at Like A Club’s Small Business Night — and came back with a list of small business marketing tips you can actually action yourself. Think: stop trying to be everything to everyone, mine your database instead of chasing strangers, let your customers hand you your content strategy, and please, stop trying to go viral. Practical marketing advice, no big budget required. Pick one and start this week.